Business health
Measure SurfStats from first result to recurring revenue.
Use launch traffic, first drafts, successful generations, exports, support issues and upgrades to decide which marketing channels are worth scaling.
Core metrics
Activation
Visitor → signup → first draft → first generation → export/reuse.
Revenue
Paid generation, plan upgrade, renewal and estimated MRR.
Risk
Failed generation, refund exposure, support friction and churn risk.
Do not scale traffic too early
Only increase outreach or paid acquisition when new users can get a useful first result, understand credits and recover gracefully from failed jobs.
Tie demos to paid next steps
Every proof page, demo video and sales conversation should end with a specific workflow: product ad, business promo, script-to-video, agency pack or interior design result.
Protect margin and trust
Track credit spend and refund exposure alongside revenue so expensive model routes do not quietly turn good marketing into losses.