Conversion Tracking reports generated by SurfStats products
 

  • Referer Page - The name and conversion rates of the referrers of visitors that reached the conversion page specified.
  • Country The name and conversion rates of how many visits from a specific country reached the conversion page specified.
  • Search Engine The name and conversion rates of how many visits referred by a specific search engine reached the conversion page specified.
  • Search Engine and Search Phrase The name and conversion rates of how many visits from a specific search engine reached the conversion page specified per search phrase. Search phrases are grouped per search engine. You can select the number of search engines to view at once as well as the number of search phrases per search engine.

How to interpret Conversion Tracking reports
 

  • Refer to the help at the bottom of conversion tracking reports if you are uncertain what the values in a specific column represent.
  • The Ratio column shows the conversion rate for a specific source. Click the column name to sort in ascending or descending order to establish the most/least successful source.
  • Try to establish why certain sources have high conversion rates while other sources have low conversion rates. For instance a specific search phrase may land visitors at an uninteresting entry page or your site content does not provide the information that visitors were looking for that used the search term.
  • The Referer Page report can provide insight on which advertisers provide quality visitors and which don't. Visit the refering URL and try to determine why this is the case.
  • If it appears that you get low conversion rates from certain countries consider creating web pages in the languages spoken in those countries.
  • If it appears that you get low visit counts from certain search engines it may be that you are ranked poorly at the search engine, which you may need to investigate.

 
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