Setting up an email campaign using SurfStats Website Traffic Analyzer Enterprise edition or SurfStatsLive Enterprise Edition

1. Setup a landing page on your website

A landing page is the page on your website which is called by the email program if a user clicks on a link on the email message. You can name the landing page anything you like, however it is a good idea to give it a name which describes its function. For our example we will name it MyPromoPage.asp. You can place any content on the page because it does not matter to SurfStats. Upload this landing page to your website.

2. Create the email message
 
You can create the email message with your favorite email program. This email message is going to call the page you created and uploaded in step 1.

For SurfStats Website Analytics Enterprise edition

After creating the email message, start SurfStats and edit a profile

Enter the landing page details, taking care to change the Url from www.surfstats.com/MyPromoPage.asp to the file you uploaded.

3. Cut and paste the URL into the email message and then test that it goes to your landing page. Send the message to you clients or target audience.

4. Setup a site in SurfStats which links to the log file and run the reports in SurfStats.

 

 

For SurfStatsLive Enterprise Edition

Select the Enterprise and advanced conversion tracking setup from the Options tab.

Then click on PPC Vendors and enter the details

 

Enter the landing page details, taking care to change the Url from www.surfstats.com/MyPromoPage.asp to the file you uploaded.

3. Cut and paste the URL into the email message and then test that it goes to your landing page. Send the message to you clients or target audience.

4. Setup a site in SurfStatslive which links to the log file and run the reports in SurfStats.

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